Inspiration & Product Overview

The inspiration for this product came at 5am one cold winter's morning, when my brain was buzzing with lists of things to remember for a family day out involving the transportation of a young baby with all the necessary equipment and food!

Whilst writing yet another sticky note of things I needed for that day, I found several others stuck to the bedside table (shopping lists, people to call, things to add to the diary etc) and the idea for the "ToDoDid" began (things to do and things I did).

Over the next year and several prototypes later the finished ToDoDid was ready to pilot. Since that time we have seen huge amounts of interest from local nurseries and new mums about to return to work who love the concept and can't wait to put the ToDoDid into action.

The laminated ToDoDid can be written on with a non-permanent (white board) pen meaning you can record today's important events but wipe it clean tomorrow (do your bit to save paper!) - the writing won't accidentally wipe off and the ToDoDid comes with its own dry wipe pen. The pages are bound together with a plastic spiral binding and the ToDoDid has a plastic keyclip which means you can easily attach it to a coat hook or changing bag (at nursery), the "baby bag" lugged around by parents or even a handbag/sportsbag/lunchbag etc.